I know this is a common question. I’d love your input. When most things are equal (product, overall service, price), what is the deciding factor?
A common axiom is that people do business with people with whom they have a (good) relationship. If we don’t know somebody in the particular field that we need, we’ll ask for a recommendation from someone we know and trust. This is the raison d’etre for networking groups.
But again, if you don’t know somebody — and nobody can refer you — what factor(s) can or will sway your decision? Do you start the negotiating game to get the best price, conditions, service? Do you go with your gut reaction to the person you first encounter…. whether it’s the sales person or the receptionist? Is it a combination of everything?
I’d like to share an incident from my past, and how I approach my business. I have been a receptionist many times, a position that has always been coupled with other responsibilities. Many years ago, I was not only the receptionist, I was also the office manager. It so happened that I was visibly pregnant at the time. Two men came into the reception area when I had stepped away so when I came back to my desk I asked, “Have you been taken care of?” One of the men answered, “Yes, and it looks like you have, too.” Now, granted this was many years ago, before women had reached the professional levels they enjoy today, but feminism was still strong. Regardless, that was still a very crass statement to make to a woman they didn’t know! It turned out that they were salesmen from a copier company trying to sell us a new copier (that we needed). Needless to say, their gaffe cost them a sale! Had they treated me with respect, I might have bought a copier from them. But my first impression from them was not a good one.
There have also been incidences where I’ve been treated less than professionally by receptionists, whether at a doctor’s office, business office, car dealership, repair shop…. whatever. That kind of treatment does NOTÂ make me want to return!
So, with those experiences, I always try to treat everyone with respect when they come to my desk. I still act as receptionist, even though I own this business and am the office manager and their landlord, people first encounter me when they come  to see my tenants. And I know that how I treat EVERYBODY who comes to my desk can affect my tenants’ business — as well as my own!
So what’s your deciding factor?